One Fucking Star On Yelp!

CoffeeThe all important Ordinal Level of Measurement-ah, no one gives a fuck anymore.  Actually, no one gives a fuck about math anymore, they are too busy eating, drinking, and Yelping about their experiences to people on the internet to even care.

They might think, fuck math, I would rather scroll up and down Facebook all day long looking at baby pictures, status updates, and relationship drama.

This is all human (right?).

People just don’t care about math as a whole anymore, or basic statistics, even though we are exposed to these concepts daily.  More or less, no one knows what they are using to measure things with anymore.  So here is a bit of a Statistics Lesson for people who use basic statistics on the internet daily and have no idea what it means.

Statistics Lesson of the Day:

We will start right in the middle of what I learned in my community college statistics class, right in the middle of my notecards, right at types of measurement.

The Ordinal (Order) Level of Measurement: Ordinal level of measurement applies to qualitative data that can be arranged in same order (such as low to high).  It generally does not make sense to do computations with data at the ordinal level of measurement.

Example:  Yelp’s use of stars to rate a business.

This being said, having a tantrum over stars on Yelp is like freaking out over spilt milk.  You cannot compute milk, ever.  So forget it!

Its like obtaining measurements for something that don’t matter.

I wrote a review a few months back about The Icehouse (a trendy new bar) in Minneapolis better resembling a place called The Pretentioushouse.  In my efforts to be honest about my experience I gave The Icehouse 1 star, and I came under fire from critics i.e. Scenesters, Hipsters, Cynicals, Satirists, Roommates, and IT Guys.  They were like, “How dare you give a 1 star review, you jerk!”, and I was like, “Have you been there?  Its a fucking 1 star place!”  One of these critics was my roommate, and an IT Guy.  He did not like the idea of The Icehouse being given the rating of lame (1 star), rather than ironically cool, sleek, and IN.

I thought, he probably doesn’t understand that the Ordinal Level of Measurement we use for Yelp i.e. Stars does not matter at all, whatsoever, in any context other than that of the opinion of the reviewer. Its rather trite and vain of us to think otherwise.

I told him this was Ordinal Measurement, and my opinion.  I also told him if he wanted to make a point he should write a review himself, and give The Icehouse 5 stars and be over it (this Yelp review has yet to be written).

The idea of a 1 star review is as probable and as likely as a five star review; however, I doubt people have more 1 star reviews than 5 star reviews (unless they are cynical), because people, by nature, feel more accepted when they agree others.  Yelp’s main problem is people’s issue with comfort.  I give Yelp 1 star for being unable to deal with human issues.  Yelp is just like Artificial Intelligence it cannot factor ideas; computers cannot think.

And this is why we will never be at war with robots.

And that is how the Ordinal Level of Measurement works.

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About Terry Scott Niebeling

Hello, My name is Terry Scott, a human being with flaws. twitter: @sirterryscott Buy my ebooks: http://www.amazon.com/s/ref=nb_sb_noss_1/191-4788099-1818040?url=search-alias%3Daps&field-keywords=terry+scott+niebeling
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